MountainBike30 Campaign Goes Live

Outdoor Recreation NI, on behalf of the MountainBikeNI.com Consortium, is currently delivering a digitally-focused corporative marketing campaign with Tourism Ireland GB in partnership with P&O Ferries and over 30 MTB-Friendly Accommodation Providers across Northern Ireland.

This campaign is specifically targeting mountain bike enthusiasts living in Scotland and Northern England and so Outdoor Recreation NI has secured a bespoke booking code with P&O Ferries, valid until Dec 2016. This unique ‘MountainBike30’ code offers 30 hour return ferry travel from Cairnryan to Larne for less than £50 per person based on 1 car + 3 passengers.

Released across specialist media channels and social media platforms on Monday 18^th April, the official Northern Ireland… Time to Ride campaign video was watched over 40,000 times in the first 24 hours and will be supported by digital advertising activity and a comprehensive content plan including cross-promotions by P&O Ferries and Tourism Ireland GB throughout April – June 2016.

Visit MountainBikeNI.com/Mountain-Bike-30 to watch the campaign video and view the visitor-focused itineraries on how to spend 30 hours mountain biking in The Mournes and The Sperrins.