Beara Breifne Way Tourism Masterplan

To develop a tourism masterplan for the Beara Breifne Way long-distance walking and cycling trail. The Beara Breifne Way is a unique grass roots community led initiative, all of whom are immensely proud of their local, natural, historical and cultural heritage.
The Beara Breifne Way has been identified as a Signature Visitor Experience in the recently launched Ireland’s Hidden Heartlands experience brand region. As a walking trail of scale, stretching 500km from the tip of the Beara Peninsula in West Cork to Blacklion in Cavan, following generally the line of the 17th century march of O’Sullivan Beare the last great chieftain of West Cork and South Kerry. This historical trail has the potential to be an internationally motivating activity experience of scale for holidaymakers looking to engage with Ireland’s cultural landscape on quiet and off-road trails.
To:
This plan will inform & guide future capital investments and improvements in visitor services & facilities required to ensure the Beara Breifne Way is developed to best international practice with the objective of delivering an internationally motivating and compelling visitor experience.