Flow 2016

Client: Sport NI and watersport National Governing Bodies

The Challenge

To deliver a multi-channel marketing campaign to encourage sustained local participation and also to raise awareness of the water based recreation opportunities in Northern Ireland.

The Role

The ‘Flow’ campaign required an engaging and targeted multi-channel marketing campaign to ensure its success. Promotion of the campaign focused on those that live locally to the location of events/participation programmes and included a particular emphasis on Sport NI’s target groups i.e.:

  • People with a disability
  • Women over 16yrs
  • Adults over 45yrs
  • Individuals with a low income


The key outputs of the project were the:

  • Development of an engaging brand that appeals to the target market
  • Development of a user-friendly website to act as a call to action to the campaign
  • Recruitment of a portfolio of events and participation programmes from watersport clubs
  • Delivery of a multi-channel promotional campaign via e-marketing, social media, PR and direct marketing