Free Range Experiences
Client: Free Range Experiences (Finn Lough)
The Challenge
To utilise our marketing expertise and knowledge of the activity tourism industry to:
- Inform the development of a new suite of experiences within the Free Range Experiences’ portfolio
- Produce a customer focused digital marketing plan to growth awareness and increase engagement of the target markets
The Role
Free Range Experiences is a business initiative of Finn Lough with the aim of providing a collection of unique outdoor activity experiences in Fermanagh and Donegal including pedal kayak tours, bush craft, airsoft, surfing and coasteering.
Our role was to assist the development of the project by:
- Carrying out primary and secondary research in order to identify detailed customer profiles and pricing for proposed products
- Refining proposed products to suit customer profiles
- Analysing Free Range Experiences website design and structure
- Producing a Digital Marketing Plan
- Deliver PR activity
Outputs:
- Identification of customer profiles and price benchmarking against similar experiences/products in Ireland
- Refinement of products to suit identified customer profiles
- Analysis website design and structure
- Creation of a Digital Marketing Plan