Gosford Forest Park – Visitor Information Plan and Brand Development

Client: Armagh City, Banbridge and Craigavon Borough Council

The Challenge

To produce a visitor information plan and new brand for Gosford Forest Park

The Role


  • Develop an innovative and engaging brand concept for Gosford Forest Park through:
    • Desk research re wider Council tourism / visitor strategy
    • Benchmarking against branding utilised within similar outdoor resources within Ireland and Great Britain
    • One to one consultation with key stakeholders i.e. Council, Forest Service NI and NIEA to develop the brand proposition
    • Engagement with potential project funders (e.g. Tourism NI, Sport NI, Heritage Lottery Fund) to ensure brand concept complies with their broad brand guidelines


  • Produce brand guidelines to include:
    • Suite of signage including: Entrance, Welcome, Car Parking, Orientation, Trail Head, Interpretation, Visitor Safety, Waymarking
    • Tone of Voice
    • Mapping including OSNI guidelines
    • Incorporation of Visitor Safety in the Countryside Principles and Occupiers Liability Legislation
    • Signage Specification including housing / mounting
    • Recommended suppliers
    • Installation Guide


  • Produce Visitor Information Plan to ensure a positive visitor flow which welcomes visitors and encourages them to explore the forest.


  • Execute brand within each visitor experience component (as funding allows) – the brand is currently being executed with Gosford Forest Trails project.


Project Partners