The Right Side of Outside Marketing Campaign
Client: DAERA
The Challenge
- Nationwide marketing campaign on behalf of a wider group of organisations
- Aims to encourage responsible use of the outdoors to address significant issues in the outdoors due to the increase in visitors since the start of the Covid-19 pandemic
- Targets the ‘new’ visitor
The Role
- Deliver campaign activity to end of Summer 2021:
- Six promotional videos using influencer marketing
- PR, Social Media and Advertising Campaign
- Encourage Stakeholder Communications
- Engage with Political Representatives
- Continue campaign throughout 2021 and into 2022
For more #RightSideOfOutside content see: Blog – WalkNI
Project Partners
- Waterways Ireland
- Tourism NI
- Tollymore National Outdoor Centre
- Mountaineering Ireland
- National Trust
- Newry Mourne and Down District Council
- Fermanagh and Omagh District Council
- Mid and East Antrim District Council
- Derry City and Strabane District Council
- Belfast City Council
- Armagh Banbridge and Craigavon Borough Council
- Antrim and Newtownabbey Borough Council
- Mid Ulster District Council
- Causeway Coast and Glens Borough Council
- Lisburn and Castlereagh City Council
- Ards and North Down Borough Council
- Ulster Wildlife Federation
- RSPB NI
- Mourne Heritage Trust
- UFRC
- Woodland Trust
- Keep NI Beautiful
- NIPAN
- Ulster Farmers Union
- Sport NI
- NI Environment Link
- Mourne Mountain Rescue
Project Funders
DAERA