Activity Tourism – Sharing Success – Tourism NI 2011

This Business Insight paper produced by Tourism NI in 2011 is one of a series of papers aimed at providing those operating within the tourism sector with key insights into tourists’ needs and trends.

Activities are a key part of the tourist experience. Defining the market can be a challenging task with so many activities available to tourists. For the purposes of this paper, the main activities examined are fishing, golf, walking, cycling, outdoor adventure activities, water sports and equestrian activities.